{"id":117,"date":"2026-08-16T08:00:45","date_gmt":"2026-08-16T08:00:45","guid":{"rendered":"https:\/\/www.dobryakov.net\/blog\/117\/"},"modified":"2026-08-16T08:00:45","modified_gmt":"2026-08-16T08:00:45","slug":"ai-unfamiliar-domains","status":"publish","type":"post","link":"https:\/\/www.dobryakov.net\/blog\/117\/","title":{"rendered":"Apply AI Where You Know Nothing"},"content":{"rendered":"<p>Take a senior backend engineer with 10+ years in highload. They pick up AI and start applying it to what they already do best: writing cleaner code, refactoring faster, \u0443\u0441\u043a\u043e\u0440\u044f\u044f \u0440\u0443\u0442\u0438\u043d\u043d\u044b\u0435 \u043f\u0440\u0430\u0432\u043a\u0438, \u0442\u0435\u0441\u0442\u044b \u0438 \u0440\u0435\u0444\u0430\u043a\u0442\u043e\u0440\u0438\u043d\u0433.<\/p>\n<p>\u0412 \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u0435 \u0441\u043b\u0443\u0447\u0430\u0435\u0432 \u044d\u0442\u043e \u043d\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442 \u0434\u043e\u0445\u043e\u0434 \u043f\u0440\u043e\u043f\u043e\u0440\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e \u0440\u043e\u0441\u0442\u0443 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438.<\/p>\n<p>\u0415\u0441\u043b\u0438 \u0447\u0435\u043b\u043e\u0432\u0435\u043a \u0443\u0436\u0435 \u043f\u0440\u043e\u0434\u0430\u0451\u0442 \u0441\u0435\u0431\u044f \u043a\u0430\u043a \u0434\u043e\u0440\u043e\u0433\u043e\u0439 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442 \u0432 \u0443\u0437\u043a\u043e\u0439 \u043d\u0438\u0448\u0435, the market pays a premium for being strong in that niche, and the jump from &quot;great&quot; to &quot;slightly greater&quot; is almost invisible to buyers. \u0413\u043e\u0434 \u043d\u0430\u0437\u0430\u0434 \u043c\u043d\u0435 \u0441\u0444\u043e\u0440\u043c\u0443\u043b\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u044d\u0442\u043e \u0442\u0430\u043a: AI gives the biggest return not where you are already strong, but where you have no working process at all.<\/p>\n<p><!--more--><\/p>\n<h2>\u041f\u043e\u0447\u0435\u043c\u0443 AI \u0434\u0430\u0451\u0442 \u043c\u0435\u043d\u044c\u0448\u0435 \u043e\u0442\u0434\u0430\u0447\u0438 \u0432 \u0443\u0436\u0435 \u0441\u0438\u043b\u044c\u043d\u043e\u0439 \u0437\u043e\u043d\u0435<\/h2>\n<p>\u041f\u0440\u0438\u0447\u0438\u043d\u0430 \u0432 \u0443\u0431\u044b\u0432\u0430\u044e\u0449\u0435\u0439 \u043e\u0442\u0434\u0430\u0447\u0435 \u043e\u0442 \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u043c\u0430\u0441\u0442\u0435\u0440\u0441\u0442\u0432\u0430. A person invests years into the area where they are already strong because it is comfortable, they get praised, and the next step is obvious. When AI arrives, the instinct is to pull it into that same direction: amplify what already works.<\/p>\n<p>\u041f\u043e\u0441\u043b\u0435 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0451\u043d\u043d\u043e\u0433\u043e \u0443\u0440\u043e\u0432\u043d\u044f \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044f \u043d\u0430\u0432\u044b\u043a\u0430 \u0445\u0443\u0436\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0442\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u0432 \u0434\u0435\u043d\u044c\u0433\u0438. You have hit a plateau. \u0414\u043e\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c\u043d\u043e\u0435 \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0435 \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u043d\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0443 \u0442\u0440\u0443\u0434\u043d\u0435\u0435 \u0437\u0430 \u043d\u0435\u0433\u043e \u0434\u043e\u043f\u043b\u0430\u0442\u0438\u0442\u044c. The market may not reward it much because the top segment is already crowded with people like you, and a client often cannot tell the difference between you and the person standing next to you.<\/p>\n<p>This is where the price hides. While a strong engineer polishes their skill to a shine, a powerful tool for automation and analysis gets spent on a task where the ceiling is already close. AI \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u044e\u0442 \u0442\u0430\u043c, \u0433\u0434\u0435 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u0435 \u0443\u0436\u0435 \u043d\u0435 \u0432 \u0441\u043a\u043e\u0440\u043e\u0441\u0442\u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f.<\/p>\n<h2>\u0414\u0432\u0435 \u0437\u043e\u043d\u044b: \u0441\u0438\u043b\u044c\u043d\u0430\u044f \u043a\u043e\u043c\u043f\u0435\u0442\u0435\u043d\u0446\u0438\u044f \u0438 \u0441\u043b\u0435\u043f\u044b\u0435 \u043c\u0435\u0441\u0442\u0430<\/h2>\n<p>To see where to apply AI more usefully, split your work into two zones.<\/p>\n<p>The first is what you are an expert in. You have 25 years of experience, production scars, \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0438\u043d\u0442\u0443\u0438\u0446\u0438\u044f, \u043d\u0430\u043a\u043e\u043f\u043b\u0435\u043d\u043d\u0430\u044f \u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u043a\u0448\u043d-\u043e\u0448\u0438\u0431\u043a\u0430\u0445. You may be on a plateau here; the return from any amplifier is often marginal because \u0443\u0437\u043a\u043e\u0435 \u043c\u0435\u0441\u0442\u043e \u0447\u0430\u0441\u0442\u043e \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u0443\u0436\u0435 \u043d\u0435 \u0432 \u0438\u043d\u0436\u0435\u043d\u0435\u0440\u043d\u043e\u043c \u043d\u0430\u0432\u044b\u043a\u0435.<\/p>\n<p>The second is your blind spots. For a programmer, this is usually everything surrounding the code itself: market analysis, product positioning, marketing, defining target audiences and focus groups, product design, promotion, building funnels, tracking conversions, ARPU, and LTV. \u0422\u0435\u0440\u043c\u0438\u043d\u044b \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u0437\u043d\u0430\u043a\u043e\u043c\u044b, \u043d\u043e \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430 \u043c\u043e\u0436\u0435\u0442 \u043d\u0435 \u0431\u044b\u0442\u044c.<\/p>\n<p>\u0412 \u0441\u043b\u0430\u0431\u043e\u0439 \u0437\u043e\u043d\u0435 \u043f\u0435\u0440\u0432\u044b\u0435 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0448\u0430\u0433\u0438 \u0434\u0430\u044e\u0442 \u0437\u0430\u043c\u0435\u0442\u043d\u043e \u0431\u043e\u043b\u044c\u0448\u0438\u0439 \u043f\u0440\u0438\u0440\u043e\u0441\u0442. \u041f\u0435\u0440\u0435\u0445\u043e\u0434 \u043e\u0442 \u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0435\u0433\u043e \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430 \u043a \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0449\u0435\u043c\u0443 \u043c\u043e\u0436\u0435\u0442 \u0434\u0430\u0442\u044c \u043a\u0440\u0430\u0442\u043d\u044b\u0439 \u044d\u0444\u0444\u0435\u043a\u0442.<\/p>\n<h2>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 AI \u0434\u043b\u044f \u0441\u043c\u0435\u0436\u043d\u044b\u0445 \u0437\u0430\u0434\u0430\u0447, \u0433\u0434\u0435 \u0443 \u0432\u0430\u0441 \u043d\u0435\u0442 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430<\/h2>\n<p>Take that same programmer and point AI in the opposite direction: at the zone where they have no established process.<\/p>\n<p>\u041f\u0443\u0441\u0442\u044c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 AI \u0434\u043b\u044f \u043f\u0435\u0440\u0432\u0438\u0447\u043d\u043e\u0433\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0440\u044b\u043d\u043a\u0430 they sit in. For positioning their product. For finding a target audience and assembling at least a semblance of a focus group. For design, promotion, funnels, and the metrics they previously only saw in other people&#x27;s dashboards.<\/p>\n<p>Yesterday, entering any of these domains cost either hiring a specialist or months of flailing alone. \u0421\u0435\u0433\u043e\u0434\u043d\u044f \u0447\u0430\u0441\u0442\u044c \u043f\u0435\u0440\u0432\u0438\u0447\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b \u043c\u043e\u0436\u043d\u043e \u043d\u0430\u0447\u0430\u0442\u044c \u0441 \u0445\u043e\u0440\u043e\u0448\u0435\u0433\u043e \u043f\u0440\u043e\u043c\u043f\u0442\u0430, \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u0444\u0430\u043a\u0442\u043e\u0432 \u0438 \u0438\u0442\u0435\u0440\u0430\u0446\u0438\u0439.<\/p>\n<h2>\u041a\u0430\u043a \u043d\u043e\u0432\u0438\u0447\u043e\u043a \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0431\u0430\u0437\u043e\u0432\u044b\u0439 \u0440\u0430\u0431\u043e\u0447\u0438\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441<\/h2>\n<p>Let&#x27;s break down the mechanics, because this is where the objections start.<\/p>\n<p>\u0418\u043d\u0436\u0435\u043d\u0435\u0440\u0443 \u043f\u043e\u043b\u0435\u0437\u043d\u043e \u043f\u0435\u0440\u0435\u043d\u0435\u0441\u0442\u0438 \u0441\u0438\u0441\u0442\u0435\u043c\u043d\u043e\u0435 \u043c\u044b\u0448\u043b\u0435\u043d\u0438\u0435 \u043d\u0430 \u043d\u043e\u0432\u0443\u044e \u043e\u0431\u043b\u0430\u0441\u0442\u044c. First, they pick up existing skills: frameworks, checklists, industry models that have been around for years in that domain but they simply never knew about. AI \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043c\u043e\u0447\u044c \u0441\u043e\u0431\u0440\u0430\u0442\u044c \u0441\u043b\u043e\u0432\u0430\u0440\u044c, \u0444\u0440\u0435\u0439\u043c\u0432\u043e\u0440\u043a\u0438 \u0438 \u043f\u0435\u0440\u0432\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438: break an unfamiliar domain down into understandable parts, call things by their proper names, and suggest where professionals start.<\/p>\n<p>Then, what an experienced engineer already has kicks in. \u0427\u0430\u0441\u0442\u044c \u043d\u0430\u0432\u044b\u043a\u043e\u0432 \u0434\u0435\u043a\u043e\u043c\u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u043f\u0435\u0440\u0435\u043d\u043e\u0441\u0438\u0442\u0441\u044f \u043c\u0435\u0436\u0434\u0443 \u043e\u0431\u043b\u0430\u0441\u0442\u044f\u043c\u0438. The ability to break a problem into parts, see cause and effect, separate signal from noise, and bridge gaps by analogy \u0447\u0430\u0441\u0442\u0438\u0447\u043d\u043e \u043f\u0435\u0440\u0435\u043d\u043e\u0441\u0438\u0442\u0441\u044f \u0438\u0437 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433. It works because it is not only about code; it is about how you think about complex systems.<\/p>\n<p>\u0413\u043e\u0442\u043e\u0432\u044b\u0435 \u0444\u0440\u0435\u0439\u043c\u0432\u043e\u0440\u043a\u0438 \u0434\u0430\u044e\u0442 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443, \u0438\u043d\u0436\u0435\u043d\u0435\u0440\u043d\u0430\u044f \u0434\u0435\u043a\u043e\u043c\u043f\u043e\u0437\u0438\u0446\u0438\u044f \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0435\u0451, AI \u0443\u0441\u043a\u043e\u0440\u044f\u0435\u0442 \u0447\u0435\u0440\u043d\u043e\u0432\u0443\u044e \u0440\u0430\u0431\u043e\u0442\u0443. And the person who yesterday could not tell ARPU from LTV \u043c\u043e\u0436\u0435\u0442 \u0441\u043e\u0431\u0440\u0430\u0442\u044c \u043f\u0435\u0440\u0432\u0443\u044e \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0435\u043c\u0443\u044e \u0432\u0435\u0440\u0441\u0438\u044e \u0432\u043e\u0440\u043e\u043d\u043a\u0438.<\/p>\n<h2>&quot;But it is sloppy and inefficient&quot;<\/h2>\n<p>\u041e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u0435: \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0441\u043d\u0430\u0447\u0430\u043b\u0430 \u0431\u0443\u0434\u0435\u0442 \u0441\u043b\u0430\u0431\u0435\u0435 \u0440\u0430\u0431\u043e\u0442\u044b \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u0430. Yes, parts of it will be clumsy. To a domain expert with years of experience, much of it will look inefficient, non-canonical, and full of naive mistakes they would wince at.<\/p>\n<p>\u042d\u0442\u043e \u043d\u0435 \u0432\u0441\u0435\u0433\u0434\u0430 \u043a\u0440\u0438\u0442\u0438\u0447\u043d\u043e \u043d\u0430 \u043f\u0435\u0440\u0432\u043e\u043c \u044d\u0442\u0430\u043f\u0435. You do not compare the result to a professional benchmark. You compare it to what you had in that zone yesterday: zero. \u041c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u0430\u044f \u0432\u043e\u0440\u043e\u043d\u043a\u0430 \u0441 \u043f\u0435\u0440\u0432\u044b\u043c\u0438 \u043b\u0438\u0434\u0430\u043c\u0438 \u043f\u043e\u043b\u0435\u0437\u043d\u0435\u0435 \u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u044f \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430. \u0427\u0435\u0440\u043d\u043e\u0432\u043e\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u043e\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043c\u043e\u0436\u043d\u043e \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c \u043d\u0430 \u043e\u0442\u043a\u043b\u0438\u043a\u0435 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438.<\/p>\n<p>An expert will do it better. But an expert costs money and time, and right now, alone, with a single tool, \u0432\u044b \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0435\u0442\u0435 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438, \u0433\u0434\u0435 \u0440\u0430\u043d\u044c\u0448\u0435 \u043d\u0438\u0447\u0435\u0433\u043e \u043d\u0435 \u0434\u0435\u043b\u0430\u043b\u0438. \u041f\u0435\u0440\u0432\u044b\u0439 \u0440\u0430\u0431\u043e\u0447\u0438\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u043c\u043e\u0436\u0435\u0442 \u0434\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0438\u0439 \u043f\u0440\u0438\u0440\u043e\u0441\u0442, \u0447\u0435\u043c \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0430\u044f \u043f\u043e\u043b\u0438\u0440\u043e\u0432\u043a\u0430 \u0441\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u043d\u0430\u0432\u044b\u043a\u0430.<\/p>\n<h2>\u0413\u0434\u0435 AI \u043c\u043e\u0436\u0435\u0442 \u0434\u0430\u0442\u044c \u043d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0443\u044e \u043e\u0442\u0434\u0430\u0447\u0443<\/h2>\n<p>\u0427\u0430\u0441\u0442\u043e \u043d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0430\u044f \u043e\u0442\u0434\u0430\u0447\u0430 \u043e\u0442 AI \u043f\u043e\u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0432 \u0441\u043c\u0435\u0436\u043d\u044b\u0445 \u0441\u043b\u0435\u043f\u044b\u0445 \u0437\u043e\u043d\u0430\u0445, \u0430 \u043d\u0435 \u0432 \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0435. \u041d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0443\u0441\u0438\u043b\u0438\u0432\u0430\u0442\u044c \u0441\u0438\u043b\u044c\u043d\u043e\u0435, \u0430 \u0437\u0430\u043a\u0440\u044b\u0432\u0430\u0442\u044c \u043e\u0442\u0441\u0443\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u0444\u0443\u043d\u043a\u0446\u0438\u0438.<\/p>\n<p>\u041c\u043e\u0439 \u043f\u0440\u0438\u043c\u0435\u0440: for over twenty-five years I have been an engineer; I worked on backend systems, infrastructure, production reliability, and highload problems where mistakes quickly become visible in latency, incidents, and money. And still, \u0441\u0430\u043c\u044b\u0439 \u0437\u0430\u043c\u0435\u0442\u043d\u044b\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0437\u0430 \u0433\u043e\u0434 \u044f \u043f\u043e\u043b\u0443\u0447\u0438\u043b \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u0438\u043d\u0444\u0440\u0430\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0435. I built my own AI market intelligence system and a content pipeline: \u0441\u0431\u043e\u0440 \u0442\u0435\u043c \u2192 \u0447\u0435\u0440\u043d\u043e\u0432\u0438\u043a \u2192 \u0440\u0435\u0434\u0430\u043a\u0442\u0443\u0440\u0430 \u2192 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044f. Not because I suddenly became a marketer. Because I turned the tool toward the zone where I had no process, picked up the ready-made skills, and \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043b \u0434\u0435\u043a\u043e\u043c\u043f\u043e\u0437\u0438\u0446\u0438\u044e, \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u0433\u0438\u043f\u043e\u0442\u0435\u0437 \u0438 \u0438\u0442\u0435\u0440\u0430\u0446\u0438\u0438.<\/p>\n<h2>\u041f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0432\u044b\u0432\u043e\u0434<\/h2>\n<p>\u041f\u0440\u043e\u0432\u0435\u0440\u044c\u0442\u0435, \u043d\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0435 \u043b\u0438 \u0432\u044b AI \u0442\u043e\u043b\u044c\u043a\u043e \u0434\u043b\u044f \u0437\u0430\u0434\u0430\u0447, \u0433\u0434\u0435 \u0443\u0436\u0435 \u0441\u0438\u043b\u044c\u043d\u044b. It is the most natural impulse, but it often gives a smaller financial effect. Instead, write down the areas around your product or yourself \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u044b \u043e\u0442\u043a\u043b\u0430\u0434\u044b\u0432\u0430\u043b\u0438 \u043a\u0430\u043a \u043d\u0435 \u0441\u0432\u043e\u044e \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044e: sales, marketing, positioning, analytics, design, financial modeling. \u0422\u0430\u043c \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u043d\u0435\u0437\u0430\u043a\u0440\u044b\u0442\u044b\u0435 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u0440\u043e\u0441\u0442\u0430.<\/p>\n<p>\u0412\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u043e\u0434\u043d\u0443 \u043e\u0431\u043b\u0430\u0441\u0442\u044c, \u0433\u0434\u0435 \u0441\u0435\u0439\u0447\u0430\u0441 \u043d\u0435\u0442 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430 \u0438 \u0435\u0441\u0442\u044c \u0438\u0437\u043c\u0435\u0440\u0438\u043c\u044b\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442. Do not hire anyone yet, do not sign up for a course. \u041f\u043e\u043f\u0440\u043e\u0441\u0438\u0442\u0435 AI \u0440\u0430\u0437\u043b\u043e\u0436\u0438\u0442\u044c \u043e\u0431\u043b\u0430\u0441\u0442\u044c \u043d\u0430 \u0437\u0430\u0434\u0430\u0447\u0438, \u0442\u0435\u0440\u043c\u0438\u043d\u044b, \u043c\u0435\u0442\u0440\u0438\u043a\u0438 \u0438 \u0442\u0438\u043f\u0438\u0447\u043d\u044b\u0435 \u043e\u0448\u0438\u0431\u043a\u0438, then \u0441\u043e\u0431\u0440\u0430\u0442\u044c \u043f\u043b\u0430\u043d \u043f\u0435\u0440\u0432\u044b\u0445 \u044d\u043a\u0441\u043f\u0435\u0440\u0438\u043c\u0435\u043d\u0442\u043e\u0432 \u0438 \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u0438 \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438. \u041f\u0440\u0438\u043c\u0435\u043d\u0438\u0442\u0435 \u043f\u0440\u0438\u0432\u044b\u0447\u043d\u0443\u044e \u0434\u0435\u043a\u043e\u043c\u043f\u043e\u0437\u0438\u0446\u0438\u044e: \u0433\u0438\u043f\u043e\u0442\u0435\u0437\u0430, \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435, \u043c\u0435\u0442\u0440\u0438\u043a\u0430, \u0432\u044b\u0432\u043e\u0434. \u041f\u0435\u0440\u0432\u0430\u044f \u0432\u0435\u0440\u0441\u0438\u044f \u0431\u0443\u0434\u0435\u0442 \u0433\u0440\u0443\u0431\u043e\u0439; \u0432\u0430\u0436\u043d\u043e \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0438\u0442\u044c \u0440\u0438\u0441\u043a \u0438 \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442. You are comparing against zero, not against a pro.<\/p>\n<p>And measure not whether you became &quot;slightly better&quot; at what you already did well, but the impact on money, clients, or launch speed.<\/p>\n<p>\u0415\u0441\u043b\u0438 \u0432\u0430\u043c \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c AI \u0442\u043e\u043b\u044c\u043a\u043e \u0434\u043b\u044f \u043a\u043e\u0434\u0438\u043d\u0433\u0430, \u043d\u0435 \u0437\u0430\u043d\u0438\u043c\u0430\u0442\u044c\u0441\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u043c \u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c\u0438, and keep earning money on knowing where to place semicolons in text files, remember that exactly where you have no working process, \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u0430\u044f \u043e\u0442\u0434\u0430\u0447\u0430 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0432\u044b\u0448\u0435 \u0438\u043c\u0435\u043d\u043d\u043e \u0442\u0430\u043c.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The biggest leverage from AI isn&#8217;t in your strongest zone. It&#8217;s in the areas where you&#8217;re a complete zero.<\/p>\n","protected":false},"author":0,"featured_media":116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102,108],"tags":[84,109,111,112,110],"class_list":["post-117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-adoption","category-strategy","tag-ai-adoption","tag-leverage","tag-marketing","tag-product","tag-systems-thinking"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"The biggest leverage from AI isn&#039;t in your strongest zone. 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